Time, Commitment, Consistency

Comedian Woody Allen once said that 80 percent of life is showing up. This attitude goes to the heartof how you should approach your Slightly Famous marketing plan.

The ultimate goal of a Slightly Famous marketing program is to establish mini-celebrity name recognition and influence within your core market niche. You raise your business profile to attract prospects. You seek to trigger a "snowball effect" that attracts all the business you can handle.

But the only way you'll enjoy these results is to consider your marketing program a long-term commitment and set aside the necessary time to consistently implement key activities.

This will not happen if you dabble. Publishing an article every so often, or attending a networking event a couple times a year, only ensures that your efforts will never achieve critical mass. You might pick up a client or customer here and there. But you will not develop the reputational capital that ensures a steady, predictable stream of new prospects and business opportunities.

Writing articles, maintaining visibility, creating and maintaining a credible Internet presence, keeping in touch with your sphere of influence… it seems like a lot of work. Is it worth the time?

Remember that landing just a few clients as a result of publishing articles in key trade magazines, maintaining a blog or participating in teleseminars that reach your target market can pay for all of your marketing costs for the next year.

If you don't give your marketing program the necessary time, commitment and consistency, you'll never make the painful reality of struggling for clients a thing of the past. But if you develop a plan, and stick with it, you are soon likely to hear the sweet phrase: "I see your name everywhere," and attract all the business you need.

The ultimate goal of a Slightly Famous marketing program is to establish mini-celebrity name recognition and influence within your core market niche. You raise your business profile to attract prospects. You seek to trigger a "snowball effect" that attracts all the business you can handle.

But the only way you'll enjoy these results is to consider your marketing program a long-term commitment and set aside the necessary time to consistently implement key activities.

This will not happen if you dabble. Publishing an article every so often, or attending a networking event a couple times a year, only ensures that your efforts will never achieve critical mass. You might pick up a client or customer here and there. But you will not develop the reputational capital that ensures a steady, predictable stream of new prospects and business opportunities.

Writing articles, maintaining visibility, creating and maintaining a credible Internet presence, keeping in touch with your sphere of influence… it seems like a lot of work. Is it worth the time?

Remember that landing just a few clients as a result of publishing articles in key trade magazines, maintaining a blog or participating in teleseminars that reach your target market can pay for all of your marketing costs for the next year.

If you don't give your marketing program the necessary time, commitment and consistency, you'll never make the painful reality of struggling for clients a thing of the past. But if you develop a plan, and stick with it, you are soon likely to hear the sweet phrase: "I see your name everywhere," and attract all the business you need.