Thinking About Writing A Book? A New Study Shows Why...

If you have every considered writing a book to promote your business, here's an interesting study that might move you in that direction. It comes from RainToday.com, an online content site focused on marketing and selling for professional services firms.

In the survey, RainToday found that writing a business book is an incredibly effective way of establishing oneself as an industry expert. They surveyed author’s of over 590 business books and published the results in the report, The Business Impact of Writing a Book: Data, Analysis, and Lessons from Professional Service Providers Who’ve Done It.

Some interesting results include:

    * 98% of authors reported at least some brand improvement as a result of publishing their book
    * 74% of those same authors reported a ‘strong’ or ‘very strong’ influence on publicity and PR for their practice
    * 95% of authors said that writing a book had at least some influence on their ability to generate more speaking engagements

And from the authors themselves:

“It established me as a guru in my field” – Bob Bly, The Whitepaper Marketing Handbook

“Just do it! The spin-off business makes (writing a book) one of the most productive things you can do to build you practice” – C.J. Hayden, Get Clients Now!

I'll be posting more about the business benefits of writing a book in the coming weeks. Stay tuned!