I'm Steven Van Yoder, author of Get Slightly Famous.
My approach to small business branding and marketing is simple: develop a clear, qualified understanding of your target market, compellingly emphasize your Ultimate Business Solution to members of your market niche, and raise your profile in every relevant way -- from media exposure, Internet visibility, public speaking, and publishing white papers, audio products and books -- to brand yourself and your business as the Slightly Famous resource among your best prospects, clients, and customers.
In the Personal Fame blog, I'll provide a marketing strategy any small business owner can embrace to become THE business of choice in your own Slightly Famous universe. Each posting will draw from my book and marketing strategy, a model that I've helped businesses owners, small and large, across hundreds of industries, embrace to attract more business with less effort.
Here's to your Pesonal Fame!
From the back cover of Get Slightly Famous:
The best clients and customers are those who seek you out because they have already heard of you. Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business With Less Effort
shows you how to build visibility and credibility by making yourself a mini-celebrity and indispensable resource to your potential clients and customers.
This book provides a practical marketing "toolbox" that shows you how to:
- get consistent media attention
- use speaking engagements to cultivate your target market
- become a center of influence within your industry
- leverage the Internet to its full potential
- create ancillary "info-products"
- supplement your income
- build public awareness of your abilities
Since the launch of my site I have been featured in Angeleno Magazine, Health Magazine, AOL, and finally today in The New York Times. Your book was instrumental in helping me focus on developing an information product and realizing the value of having contact with the media. I am going to read your book again starting today because I know it contains valuable insight that will help me move forward in the next few months. Thanks for writing such a great book! Mike Cornell |
Get Slightly Famous, author Steven Van Yoder, draws from his experiences helping clients become recognized leaders in their industries. His book includes interviews and case studies of over 135 entrepreneurs and leading business experts, outlining real-world marketing strategies that are relevant for all business owners.
